Features
Ad analytics that actually mean something
🌏
Regional MER Tracking
Marketing Efficiency Ratio (MER) broken down by country. See where your ad spend is working hardest — and which markets are dragging down your blended return.
Blended MERBy CountryDaily/Weekly/Monthly
MER by Region — March 2025
🇦🇺 Australia$28,400$107,9203.80x
🇺🇸 United States$18,200$63,7003.50x
🇬🇧 United Kingdom$9,600$28,8003.00x
🇳🇿 New Zealand$4,800$11,0402.30x
Blended MER3.47x
Daily Spend — This Week
Mon
$4.2k
Tue
$3.8k
Wed
$4.6k
Thu
$5.1k
Fri
$4.9k
Sat
$3.2k
Sun
$2.8k
Week total$28,600
📅
Daily Spend by Country
Track how your budget is allocated day by day, broken down by country. Spot anomalies, budget overruns, or underdelivery before your monthly report.
Daily breakdownCountry filterBudget pacing
🎨
Creative Performance Analysis
See which ad creatives are driving the best MER and lowest CPP. Compare image vs video, identify winning formats, and retire underperformers before they drain budget.
CTR & CPPCreative MERFormat comparison
Creative Performance
⭐ TOP
VID_testimonial_...
CTR 3.8%MER 4.1x
IMG_lifestyle_he...
CTR 2.9%MER 3.2x
CARR_product_5pa...
CTR 2.4%MER 3.5x
⭐ TOP
VID_ugc_summer...
CTR 4.2%MER 4.6x
Campaign Metrics
Prospecting — AU$12,4003.2xActive
Retargeting — AU$5,8006.8xActive
Prospecting — US$8,2002.9xActive
Retargeting — US$3,6005.4xActive
📊
Campaign-Level Metrics
ROAS, CPM, CTR, and conversion metrics at the campaign level. See which campaigns are profitable and which are burning budget — updated daily.
ROASCPM & CTRConversion rate
Know your true ad ROI
Connect Meta Ads in minutes and start tracking MER, creative performance, and regional efficiency today.
Book a Demo →