Features
Sales analytics built for DTC
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Revenue Tracking with Financial Status Filtering
Filter revenue by financial status (paid, refunded, partially_refunded) to see your actual collected revenue β not just placed orders. Track refund rates and net revenue in real time.
Net revenueRefund trackingPayment status
Revenue Overview β March
Gross Revenue
All orders
Paid Revenue
financial_status: paid
Refunded
financial_status: refunded
Net Revenue
After refunds
Top Customers β March
JT
James Thornton
8 orders Β· AOV $355
SM
Sarah Mitchell
6 orders Β· AOV $320
DP
David Park
5 orders Β· AOV $330
EW
Emma Williams
4 orders Β· AOV $360
TR
Tom Richardson
4 orders Β· AOV $300
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Top Customers Analysis
Identify your highest-value customers by LTV, order frequency, and AOV. Build better retention strategies when you know exactly who your best customers are.
LTV rankingOrder frequencyAOV tracking
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Order Volume & AOV Trends
Track average order value and order volume trends month over month. See the impact of promotions, bundles, and price changes on your AOV over time.
MoM trendsAOV by channelPromotion impact
AOV Trends β 6 Months
OctNovDecJanFebMar
Current AOV$127 β 6.7%
Sales by Region
π¦πΊ Australia$71,280
624 orders Β· 57%
πΊπΈ United States$31,540
298 orders Β· 25%
π¬π§ United Kingdom$18,040
164 orders Β· 14%
π Other$4,990
50 orders Β· 4%
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Regional Sales Breakdown
See revenue and order volume by country and region. Understand which markets are growing, plan inventory allocation, and align your ad spend with demand.
Country breakdownOrder volumeGrowth by region
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